[vc_row][vc_column][vc_column_text]If you’re an event planner you’ll know your event content competes with endless distractions on your attendees’ phones. But the good news is if attendees are glued to their phone, and with an event app they’re also glued to a space that gives sponsors maximum exposure to their target audience.

[vc_row][vc_column][vc_column_text]Most event app sponsors need their ads to drive action, whether it’s a click to find out more or to visit their stand. Given the opportunities digital advertising present, conference and event sponsors are rarely looking for their banner to increase brand awareness alone. So what strategies will deliver winning conference app ads?